Small business made easy

This is part 2 of a series of posts for a local newspaper.

How often have you paged through the newspaper or yellow pages looking for a company offering a specific product, only to become suspicious when you see only a cell phone number or P.O. Box address?

Unfortunately the reality is that for many small businesses having a land line and office address is a luxury they cannot afford. It does not just cost money having a land line, it also needs to be manned, from 8am to 5pm every day.

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I have been asked to write a weekly column in the local paper, the George News. In order to hit two birds with one stone I will be publishing the articles here as well. Here goes the first round:

Tough times call for creative solutions

With the economy now in a negative cycle it is clear to all small business owners that it is time to take care of the basics.

This includes clamping down on any non-essential expenses and focusing on key strengths. It is not the time to introduce new products or innovations to the market. Well, is there any obvious ways left to shave off excess costs? Yes, there are, but you need to think a bit laterally.

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