Small business made easy

This is part 4 of a series of posts for a local newspaper.

Having a product or service offering is one thing. Getting it out to distant consumers is quite another.

Products without borders are those items that have universal appeal and could be sold almost anywhere.

A common evolutionary step for small businesses is to expand  their marketing channel to include distance customers, either by way of web, mail order catalog or door to door selling.  Easier said than done I hear you say. Correct, but if you following some basic principles it is not only possible, but also relatively painless.

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This is part 3 of a series of posts for a local newspaper.

Often new (or even experienced) entrepreneurs would come up with a brilliant concept or product, wondering why no-one has ever thought of it before. Chances are (and more often than not) than many others have thought of the same thing, but has discounted it due to the lack of some of the essential ingredients.

Just like a good recipe, a business idea also needs the right mix of components in order to be a success.

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This is part 2 of a series of posts for a local newspaper.

How often have you paged through the newspaper or yellow pages looking for a company offering a specific product, only to become suspicious when you see only a cell phone number or P.O. Box address?

Unfortunately the reality is that for many small businesses having a land line and office address is a luxury they cannot afford. It does not just cost money having a land line, it also needs to be manned, from 8am to 5pm every day.

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