As someone who builds websites on an almost daily basis I often find myself in a situation where I need to wear multiple hats.
What follows is a simply breakdown of the many hats worn day to day:
The audience listens to the client, sometimes the message is clear, concise and to the point, other times it is passionate but vague, other times it is simply dreary. Everyone needs to have there say, as truly great clients can come out of small beginnings.
The assessor then needs to read the viability of the task at hand, and decide the way forward. Knowing what it takes to please the customer is a skill the assessor cannot do without. Sometimes it is better to walk away from a seemingly lucrative deal when the client needs are simply above what is practical or realistic. Trying to please everyone never works.
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